Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Ajman Corniche have partnered with Nia Coffee to promote ethically sourced coffee produced by women farmers in Africa.
The three Wyndham properties in Ajman are the first hotel group in the United Arab Emirates to work with Nia Coffee. A sustainable local brand, Nia aims to improve the lives of small-scale women farmers and their rural communities. It sources its artisan coffee beans directly from the farms by establishing a mutually beneficial, long-term and lasting relationship with the farmers.
To support Nia, the properties will offer the brand in their respective cafes. A selection of single-origin and specialty coffee beans are also available for purchase. Additionally, the hotels plan to communicate how guests can help women farmers and their communities with every coffee they buy.
Ravi Santiago, General Manager of Wyndham Ajman Hotel Cluster, said, “We are thrilled to launch another collaboration aimed at empowering women. Our team has always been active in various CSR initiatives and we are particularly interested in projects that provide tangible, long-term benefits to the groups they support.
“By partnering with Nia Coffee, we offer our customers the opportunity to not only help, but to discover and appreciate all the hard-working women farmers in Africa who use their talents and available resources to create a better future for their families and communities.
Assia Riccio, Founder of Nia Coffee, said, “In line with Women’s Month, we are delighted to officially launch the Nia Coffee business with various hotel partners. We are delighted to have Wyndham Hotels Ajman as the first group of hotels on board this project and look forward to partnering with other properties across the UAE.
Giving more details about the brand, she quoted: “Nia is a beautiful Swahali word and name which means purpose and good intention. Through Nia, we focus on realizing a collective calling on building and developing communities of women farmers. With a vision to build community through ethical trade, Nia negotiates to reinvest in farming communities by funding high-impact solutions to improve productivity, improve land sustainability and create sustainable incomes. – TradeArabia Press Service