Wingstop Enters UAE Market With Rapid Expansion Plans

Wingstop, one of the world’s best-loved flavored chicken wing brands, is establishing itself as a dominant player in the UAE fast-casual chicken wing market with ambitious expansion plans for 2022. As international experts in the flavor business, the award-winning franchise has built customer loyalty around its bold culture and unique positioning. It is already in the process of opening more branches in prime locations across the country.

After 20 years of consistently defining distinctive chicken wing flavors, Wingstop entered the UAE market in April 2015 and has built a promising growth track record. The franchise currently has 15 outlets in Dubai, Sharjah, Abu Dhabi, Ajman and Ras Al Khaimah, five of which opened last year. Since January 2022, the cult brand has already launched branches in Sharjah’s Al Khan district, Abu Dhabi’s Al Wahda Mall and, most recently, Dubai Sports City. It also plans to open three more outlets in Dubai’s Silicon Central Mall, Abu Dhabi’s Airport Road and Al Ain in the next six months.

“Our rapid expansion is a testament to the demand for our outlets and our unique taste experience. Although the pandemic has affected our restaurant sales, our online and delivery orders have exploded during the same period. With the gradual easing of restrictions, consumers are getting used to regular outings and social gatherings again, and what better place to satisfy their inner cravings during these get-togethers than a restaurant dedicated to exceptional flavors. This year, our goal is to develop our massive presence in Abu Dhabi, Al Ain and continue the same rate of growth for Dubai. Our overarching goal is to become the UAE’s favorite flavored chicken wing brand and, after experiencing healthy same-store sales growth of 16%, the future looks very encouraging,” says Ayub Khan. , Wingstop Country Manager for the United Arab Emirates.

The growing number of Wingstop outlets in the UAE will improve customer accessibility and facilitate market penetration in high traffic areas. In addition to absorbing footfall from competitors, their new branches will improve service levels by shortening delivery times to their respective locations, allowing for a more customer-centric experience. With a primary Gen Y customer base, the brand is also building its association with Gen Z and hopes to attract a similar audience by incorporating its brand personality into their lifestyle.

Wingstop seeks to increase its market share and brand trial in the developed UAE market by leveraging its popularity after years of blending innovative flavors with a simple menu, an ongoing commitment to quality, and driving a consumer culture of “Flavor Cravers”. Having experienced significant growth upon entering the UAE years after some of its competitors, its promotional strategies and effective business model have resulted in a strong connection with consumers that keeps them coming back for more.


About Wingstop

Wingstop is the destination when you crave never-faked fresh wings, hand-seasoned fries, and one of our famous sides. For people who demand flavor in everything they do, there’s only Wingstop – because it’s more than a meal, it’s a taste experience. We seek to take our wings to another level, saucing and blending the freshest flavors you crave along the way.

What started as a small Buffalo-style chicken wing restaurant in Garland, Texas continues to grow. Today, more than 1,500 restaurants are open in the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, United Kingdom, France and the United Arab Emirates.

Winsgstop opened its first store in the United Arab Emirates in April 2015, under the company Eureka Restaurant and Cafe owned by Mr. Abdulwahab Ilyas A. Galadari. Its goal is to bring the best international restaurant concepts to the UAE.

Eureka Restaurant and Cafe East. plays an important role in positioning the Wingstop brand and succeeds in making it one of the best chicken wings brands in Dubai. With exemplary leadership and a creative exchange of ideas within the management team and as a whole, Eureka has successfully established Wingstop as the premier wing destination in the UAE, stomping its direct competitors who have already established its roots a few years ago before the establishment of Wingstop in the UNITED ARAB EMIRATES.

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For more information please contact:
Zainab Alhassan
[email protected]

Edward Priyan
[email protected]

© Press release 2022

About Tammy N. McFarlane

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