The UAE health technology industry is currently positioned in an early growth phase and is expected to register a double-digit CAGR between 2022P and 2026P. COVID-19 has led to a shift in consumer preferences and priority for health technology products in the UAE. The target audience for Health Tech products is the general public, hospitals, clinics, pharmacies and laboratories.
UAE Healthcare Technology Market Overview
UAE Health Tech is driven by the increasing prevalence of lifestyle-related diseases (e.g. diabetes or obesity) and increased awareness of preventive care as well as increased demand for specialty care such as that for oncological diseases and cardiovascular diseases in the UAE coupled with the increase in the elderly population. UAE health technology has been segmented on the basis of product category type: E-pharmacy, online consultation and healthcare IT solutions.
By Product Category: Healthcare IT Systems is currently contributing the most in terms of revenue, as it has a relatively higher GTV than other categories and is expected to be the highest contributing category, followed by e-Pharmacy by 2026. Online consultation contributes the least because Client still prefers physical experience of clinic visit and opted for this service primarily due to closures during the pandemic.
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UAE Healthcare Technology Market Growth Strategy
Target customer: Smartphone users in the urban area aged 25 to 54 are considered the target audience for ordering consumables online because they are young, more willing to take advantage of online health services. Consumer behavior is changing dynamically due to the pandemic as more and more customers have discovered the value of ordering over-the-counter medications online or consulting their doctor via video call. Increase in personal care and consumption of complementary products like vitamin pills are also contributing to the growth of this market.
Regulation: UAE healthcare technology players must provide users with data protection, security and website integrity and encryption through an online security certificate. DHA-certified physician with appropriate skills, skills training, and knowledge in relevant technologies and tools to provide consulting services.
Future Market Scenario (Upcoming Technologies): The demand for the United Arab Emirates healthcare technology market is expected to grow with a double-digit CAGR ~% based on GTV between 2022 and 2026. Emergence of the ecosystem of the teleconsultation platform made possible by mobile medical units and intermediaries, VR technology, AI and Blockchain are some of the technologies that are revolutionizing the world. Demand forecasting and customer behavior analysis are key to ensuring sufficient availability and ensuring minimal degradation and stock-outs of HealthCare products.
The healthcare technology market in the UAE is expected to show high growth due to increased demand for pharmaceutical delivery, wide assortment of products, convenient and hassle-free online teleconsultation experience. Technological developments such as artificial intelligence, blockchain and VR environments are expected to be adopted by players in the UAE healthcare technology market.
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UAE Electronic Diagnostics Market Competitive Landscape
The industry is currently concentrated with the presence of 9 major players operating in e-pharmacy in UAE, 5 major players in the online consultation market and 6 major players in the IT solutions market. Fast delivery, lower price, convenience for the user, wide assortment of products, and availability and ease of payment are the main factors influencing the consumer’s purchasing decision. The main players are Life Pharmacy, 800 Pharmacy, Medicoplus, Intersystem, Altibbi and Okadoc.
Electronic health records (EHRs) and electronic medical records (EMRs) have advanced interoperability, which is set to become a major trend. Big data can be used to predict spikes in cases. Analysts have used contact tracing technology to identify and contain outbreaks. Exercise rehabilitation can use VR software and hardware to speed up recovery.
Key Segments Covered
By product category
Healthcare IT Solutions
United Arab Emirates
By business model
Inventory Driven Model
Annual subscription model
Healthcare IT Solution Companies in UAE
pharmacy of life
CHS Community Pharmacy
Main topics covered in the report
Digital Healthcare Booking Platform in UAE
How is the UAE health technology market positioned in the UAE?
Evolution of the health technology market in the UAE
Consumer buying behavior
Supply ecosystem and challenges
Market size and segmentation
Current Technologies Facilitating the UAE Healthcare Technology Market
Upcoming Technologies in the UAE Healthcare Technology Market
Investment and financing in UAE health technology companies in the UAE
Competitive Landscape – Key Players Cross Comparison
Case study and analyst recommendations
Ankur Gupta, Marketing and Communications Manager
Ken Research Pvt. Ltd.,
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Ken Research is a research-based management consulting firm. We provide strategic advice to help clients on critical business insights: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers and acquisitions, and sustainability across all industries and geographies. We provide business intelligence services and operational advice in over 300 verticals highlighting disruptive technologies, emerging business models with analysis of precedents and success case studies. Some of the best consulting firms and market leaders seek our intelligence to identify new revenue streams, customer/vendor paradigm and pain points and competitive due diligence.
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