Case study on the key topic of the Jebel Ali port fire last year in an interactive session
The National Emergency Crisis and Disaster Management Authority (NCEMA), in cooperation with the Government of Dubai Media Office (GDMO), held an interactive session on Wednesday to discuss case studies and models for effective communication and media management during crises and emergencies.
Entitled “Strategic Crisis Communication and Media Management”, the session culminated in a case study of the fire that broke out at Jebel Ali Port last year.
The study demonstrated how effective coordination and close cooperation between various government teams and departments in Dubai enabled the dissemination of accurate information on media platforms, which helped to prevent rumors and misinformation.
Obaid Rashid Al Hosan Al Shamsi, vice president of the National Emergency Crisis and Disaster Management Authority, said specialized teams must be trained and detailed crisis plans must be drawn up to avoid reactive responses. .
According to him, media management is one of the key factors in the effective management of crises and emergencies of all sizes.
“With the emergence of the UAE as a global hub for various sectors, it is essential that we maintain the highest level of strategic preparedness based on simulations of various potential crises. We must put in place comprehensive plans to deal with all dimensions of a crisis.”
Mona Ghanem Al Marri, Director General of the Dubai Government Media Office, praised the outstanding role played by NCEMA in resolving crisis situations and safeguarding the security and stability of UAE society through coordination effective with government agencies.
“We want to share our expertise and experiences in strategic crisis communications and media management with various local and federal press offices,” Al Marri said.
She stressed that it is essential that communications teams constantly and quickly update the media and the public with reliable official information during crises in order to prevent the spread of rumors and defuse misinformation.
Salem Belyouha, Director of the Media Services Department at the Dubai Government Media Office, said: “The information revolution has changed many traditional concepts and practices in the field of strategic communication and led to the creation of digital and social media platforms that ensure that information and images reach millions of people around the world in seconds.”
Alia Al Theeb, Senior Director of Strategic Communications at GDMO, provided unique insight into media management during the Jebel Ali Port fire.
“Various teams worked closely together to manage communications during the Jebel Ali Port fire. GDMO teams coordinated effectively with the teams handling the incident at the site,” Al Theeb said.
“The key to successfully handling the incident came down to the timely dissemination of up-to-date and reliable information to the media, supported by photos and video,” she added.