Domestic tourism accounted for 30 percent of the total number of guests at these hotels.
The UAE tourism sector recorded an occupancy rate of 62% in the first half of 2021, surpassing 10 other major global tourism destinations including China (54%), United States of America (45% ), Mexico (38%), the United Kingdom (37%) and Turkey (36%).
The country’s hotel and tourism establishments attracted nearly 8.3 million customers during this period, registering a growth of 15% compared to that of H1-2020.
During the reporting period, guests spent almost 35 million nights in hotels in the United Arab Emirates, representing a growth of 30%, while the average length of stay increased to 4.1 nights , representing growth of 12.5%. This is accompanied by a 31 percent growth in hotel establishment revenues to reach 11.3 billion dirhams. Domestic tourism accounted for 30 percent of the total number of guests at these hotels.
Dr Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs and Chairman of the UAE Tourism Council, said the positive results achieved by the tourism sector in the first half of this year reflect the correctness of the vision and directives of the wise men. leadership on the importance of the tourism sector as a major engine of the economy. They highlight the strength and flexibility of the national tourism sector, the development of the UAE tourism market and the diversity of its products, and the effectiveness of national campaigns to highlight the tourism components that characterize the country.
He noted that the latest achievement is the result of the government’s concerted efforts to develop domestic tourism to attract more domestic and foreign tourists.
Al Falasi stressed that these findings are of great relevance in light of the tightening of travel restrictions in some of the world’s major tourism markets due to the impact of Covid-19. It reflects customers’ confidence in domestic tourism products and their competitiveness in establishing themselves as preferred choices for citizens and residents of the country, compared to other foreign tourism destinations.
He explained that the qualitative development of the UAE’s domestic tourism landscape and the growing demand for tourist destinations and hotel facilities in the country confirm the effectiveness of government initiatives to boost domestic tourism.
In addition, the Minister highlighted the UAE’s continuous efforts to consolidate its leading position on the global tourism map and to achieve progress on various international indicators for tourism and hotel services, noting that the growth of tourism in the country confirms the growing global confidence in the preventive measures taken to ensure the health and safety of hotel guests and visitors.
He also noted that the high vaccination rate in the country, which is currently 80%, is one of the highest in the world, which has helped to increase the level of safety and confidence in the tourism sector. United Arab Emirates.
He further explained that the authorities concerned with the development of tourism in the country are continuing their joint efforts and coordination to increase tourism growth of UAE in the next phase through qualitative projects and initiatives, including preparation of the internal tourism campaign during the next session. It will also see the launch of external tourism promotion campaigns with the aim of opening new markets to attract tourists to the country.
In addition, Al Falasi highlighted the importance of hosting the Expo 2020 Dubai world event in October and global delegations from over 192 countries, which will give a big boost to the country’s tourism sector, leading to many further progress in the growth indicators of the hotel sector, hotel occupancy rate and tourism activity in general.
Haitham Matar, President of InterContinental Hotels and Resorts Group for India, Middle East and Africa, said: “Thanks to the support of the UAE government and the clear vision it is taking to develop the tourism sector and strengthen its leadership, competitiveness and sustainability, the sector has experienced remarkable growth and recovery over the past period, which is confirmed by the strong performance of the Group’s hotel portfolio in the United Arab Emirates. . “
Matar also highlighted the distinguished role of the country’s tourism authorities and distinctive national tourism initiatives such as the ‘World’s Coolest Winter’ campaign, which has greatly supported local tourism, fueling demand growth and increased demand. reservations.
Mohammed Jassim Al Rayes, Executive Vice President of Al Rayes Travel, highlighted the increase in demand for domestic tourism in the UAE during the last period.
“This increased demand for domestic tourism has triggered healthy competition among tourism businesses to deliver distinctive tourism offerings aimed at promoting domestic tourism nationwide,” said Al Rayes. – Wam