The booming specialty coffee market in the UAE

(MENAFN-Brazil-Arab News Agency (ANBA))

São Paulo – The specialty coffee market in the United Arab Emirates is booming, said Ambassador Eliana Zugaib, Chargé d’Affaires at the Brazilian Embassy in Abu Dhabi. The diplomat accompanied the Brazilian Coffee Week which ended on Tuesday (25). The event was organized by the Brazilian Embassy in Abu Dhabi and the Arab-Brazilian Chamber of Commerce (ABCC).

The roadshow took Brazilian exporters to various chambers of commerce across the Gulf state and visited six of the seven emirates. Events included B2B meetings and presentations on the history of coffee on Brazilian soil and featured Pantanal General Trading, Ducoffee, Nares Group, Anorka Food Industries LLC, Gostoso Coffee and Três Marias Coffee.

The roadshow visited various chambers of commerce in the UAE

In the emirates visited by the Brazilians, the ambassador saw a well-established sector.“[Specialty coffee] is really something that’s thriving here in the country, and I think the timing was really right. We do not promote coffee just because it is one of our most important products, but because it has something very special about it, which is our own identity and which is one of the elements that have forged, so I firmly believe in a very long-term partnership with each of the emirates and in that sense, I would like to thank the ABCC,” said Zugaib.

According to the director and head of the ABCC office in Dubai, Rafael Solimeo, the week was the discovery of an untapped world of opportunity. “Ajman has more than 450 cafes. Ras Al Khaimah has shown interest in becoming a hub for Brazilian coffee. We managed to do something unprecedented: reach every corner of the United Arab Emirates. The importance of this was to show the UAE that we are committed to partnering with them and that we see opportunities in every emirate,” he told ANBA.

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The event brought together six Brazilian brands

One of the executives who participated in the activity, Janaina Azevedo, represented the Nares group and highlighted the good contacts they had. “It was actually very successful for the company. Thank God we have people like [the ABCC] to help us promote these kinds of relationships and very successful business,” she said while participating in the group that sells green coffee.

In addition to the organizers, some days also brought together representatives of the Brazilian Agency for the Promotion of Trade and Investments (ApexBrasil) and the São Paulo Agency for the Promotion of Investments and Competitiveness (InvestSP).

Translated by Guilherme Miranda

©Mateus Bonomi/Anadolu Agency/AFP Provided Provided

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