The forum’s two-day program will highlight the importance of designing government communication
The 11th edition of the International Government Communications Forum (IGCF) will take place on September 28-29 at the Expo Center Sharjah.
Organized under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the forum will feature discussions centered on this year’s theme “Challenges and Solutions”.
Guests and speakers at the two-day forum will analyze “socio-economic and community trends that will shape the next stage of government communications regionally and globally.”
Debates and discussions at IGCF 2022 will highlight the role of government communications teams in conveying the challenges “using the right tools, approach and methodologies to engage the public to become partners in creating appropriate solutions and practices”.
The two-day program of the forum will highlight the importance of designing government communication that takes full account of national realities, including economic, social and cultural challenges, as well as people’s needs and aspirations.
IGCF 2022 will discuss best practices as governments weather economic crises before, during or after they emerge. Two communication methodologies; one based on surrendering to the repercussions of the crisis, and the other focused on turning crisis into opportunity, will be discussed at the forum. A key feature of this year’s forum is engaging analysis by experts and thought leaders on the impact of words and language, written and spoken, on people when the government communicates with them on critical issues and key issues.
Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau (SGMB), said rapid developments around the world have reiterated the importance of government communication in building people’s trust in government institutions.
“The next edition of the forum will mark the beginning of a new chapter in government communication in the region, as it will sufficiently respond to major transformations in technology, economics and social sciences. Communication is not a fixed concept, but rather a constantly evolving science that adopts its strategies and defines its objectives according to current events, while taking into account the aspirations and interests of societies.
“The UAE has proven its leadership in crisis management, which makes IGCF the ideal platform to build on this success of Sharjah by facilitating the exchange of knowledge and expertise on best practices. in the field and looking at future challenges and solutions,” he added.
He emphasized that government communications are a shared responsibility of the public and the government. It is not “limited to delivering official messages to the people or receiving requests from them, but rather a two-way process where governments can identify weaknesses to strengthen them, while continuing to add to their strengths.
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