Located in the heart of Dubai’s bustling financial district, Fairmont Dubai is currently the subject of phase I of SAY Studio’s rollout plan aimed at renovating all of the hotel brand’s private spaces.
According to CBRE UAE Q3 2021 market review; As travel restrictions continue to be relaxed around the world, we are seeing a marked increase in the number of daily flights through or to Dubai. The average daily number of flights has reached highs close to 96,000 in the 30e September 2021. Although this figure is still 20.7% lower than the same period in 2019, as vaccination rates continue to rise and travel restrictions are made less onerous, we expect what the gap narrows.
STR’s hotel performance update in the Middle East in the third quarter of 2021; Interestingly, in September the hotel occupancy rate in the Middle East was 58.6%, which was the region’s highest level since February 2020 and 93.9% of comparable 2019 (62.4% %). These levels reflect a steady upward trend, with the region’s occupancy rate of 50.7% in July and 55.9% in August, representing 83.8% and 88.6% of the area, respectively. comparable value of 2019.
Phase I provides for the renovation of 275 rooms and suites, as part of an initiative to further improve the hotel guest experience. Spanning three categories, including Signature Rooms, Junior Suites, and One-Bedroom Suites designed for the modern business traveler, the rooms have been refurbished to add a modern touch while retaining the luxury and standard guests have come to expect. expect Fairmont hotels. around the world. In the bedrooms, SAY Studio used a soft palette and natural materials representative of those one might find in the surrounding landscape. The warm timbers, to represent the soft tones of the dunes, complemented by the deep ocean blues found in the carpet and furniture, are a subtle reference to the Persian Gulf views. The occasional use of satin bronze displayed in bespoke fixtures pays homage to the early decadence of the Fairmont in San Francisco. Finally, textured wall coverings add a sense of depth and luxury, making the environment warm and inviting.
Rasha Al-Tekreeti, Senior Interior Designer at SAY Studio, said: “When we started the project, we were inspired by two distinct points, Fairmont’s rich history and Dubai’s innate ambitions for greatness. It’s easy to see Dubai in the form it occupies today, a vibrant cosmopolitan city that pushes boundaries and sets global standards. But if you go back to a few decades ago, things were quite different. We felt a symbolic representation of the city’s diversity and development, and the inspiring ambition could be found in the vibrancy of its location. It perfectly balances the idea of travel and destination. The ambition was to create an atmosphere that is both timeless and classic that respects both the history of Fairmont and Dubai.
Kosta Kourotsidis, General Manager of Fairmont Dubai added: “We are very pleased that Fairmont Dubai is undergoing such an important transformation. The renovation project has been the subject of careful planning and scrutiny and we are proud to announce that we have appointed the design firm Say Studio, to offer a design that exudes modernity, comfort and comfort. best-in-class taste while maintaining luxury and standard throughout the hotel. “I can assure you that a whole new Fairmont Dubai experience is coming, it will be worth the wait.
Phase II includes the redesign of all public spaces including; the main lobby, lobby extension and cafe as well as the valet parking entrance. Phase III will see the redesign of the Fairmont’s all-day dining room. In addition to the work for the Fairmont Dubai, SAY Studio was also appointed as a design agency to complete the refurbishment of the Fairmont Ajman and Fairmont Fujairah.
Matthew Sexton, Managing Director of SAY Studio, concluded: “We are delighted that our work on this project has extended well beyond the initial brief. We are discussing with several hotel brands simultaneously, all with similar instructions to modernize rooms and public spaces to attract the increasing number of visitors due to both the Expo and the peak tourist season.
Known for its unique exterior inspired by an Arabian Wind Tower, the 34-story property houses 394 rooms and suites, 12 dining and entertainment venues including The Theater, OPA and Bagatelle, Bistrot Novanta, a unique hotel spa spanning 40,000 square feet and two rooftop swimming pools.