Building on over 25 years of heritage and strong recognition, with an expanded collection of brands for every market, the company now aims to accelerate its growth across the Kingdom.
Radisson Hotel Group embarks on a journey of transformation in Thailand, with a rapid expansion of its portfolio of hotels and resorts and an unwavering commitment to its owners, partners and guests in this ever-popular tourist destination. With over 25 years of local expertise and strong brand recognition, the company is now ready to embark on an exciting future in the “Land of Smiles”.
Radisson Hotel Group has unveiled the defined brand architecture and strategic direction that will drive its expansion plan in Thailand. The combination of a collection of trusted core brands and a recent partnership with Jin Jiang International and its subsidiaries, creates a comprehensive collection of brands ranging from economy to luxury. Led by a dedicated business unit in Bangkok, this will enable the Group to meet the needs of owners and guests in almost all Thai markets, from key cities and popular leisure destinations to emerging hotspots and major transport hubs.
With trends and opportunities in Thailand, the Group will focus on three brands. First, Park Inn by Radisson, the premium brand, will provide profitable investment and higher returns to owners in a wide range of markets, such as urban areas and transportation hubs. Radisson, the world-renowned premium brand, provides an efficient business model for owners with properties that are simple to build and easy to convert – perfect for major and minor cities, as well as airports, suburbs and resorts. Congress. Finally, Radisson Individuals is the Group’s newest affiliate brand that celebrates the joy of individuality. Ideal for owners who wish to maintain their unique identity and clients seeking authentic local experiences, these upscale properties are well suited to all urban and resort destinations and have the potential to unlock new and emerging destinations.
These will be complemented by an array of other brands, including Radisson RED, which offers a playful twist on conventional hotel stays in vibrant urban areas, as well as Radisson Collection, Radisson Blu, Park Plaza and Country Inns & Suites by Radisson. Three newly affiliated brands, Golden Tulip (exclusive to the Radisson Hotel Group in Thailand), Kyriad and 7 Days, further expand the options for owners. Beyond traditional hotels and resorts, the Group has also identified serviced apartments and branded residences as areas of opportunity. The overall goal is to offer highly customized options to meet the specific needs of every owner and developer in the Thai market.
The Group continues to roll out its five-year transformation plan which includes best-in-class technology and integrated solutions to maximize the Group’s hotel revenues and deliver the best GOP in the industry.
“With all arrival restrictions lifted, international visitors are once again returning to the country. This presents exciting opportunities for hotel owners and developers; but following recent global challenges, it is also vital to take decisions and choosing the right partner for your investment.At Radisson Hotel Group, our brand architecture defined with clear market segmentation, flexible investment options, local expertise and a global support structure ensures that a bespoke solution can be tailored to the unique needs of each owner. said David NguyenManaging Director, Indochina and Strategic Partnerships, Southeast Asia and Pacific, Radisson Hotel Group.
Southeast Asia’s most popular tourist destination¹ and home to many of the region’s most iconic attractions, Thailand is rapidly recovering from the impact of the global pandemic, with 24 million international arrivals expected in 2024². Radisson Hotel Group has been in the Thai market since 1995, generating outstanding brand recognition and loyalty within the market. Now, by combining this rich corporate heritage with intuitive affiliations and agreements to create a comprehensive collection of branded offerings, Radisson Hotel Group is ready to embark on a bright new era of hospitality in this enchanting country.
The group recently announced plans to add 100 new properties in Thailand by 2025, up from six today – four currently in operation in Bangkok and two in the pipeline in Phuket and Pattaya. This represents a key part of the group’s broader APAC expansion plan, which aims to increase portfolio strength in the Asia-Pacific region by 400%, reaching 2,000 properties by 2025. Thailand has been identified as the l one of the five key growth markets, along with India, Vietnam, Australia and New Zealand.