The Radisson Blu Hotel, Dubai Media City, and the Park Inn Hotel, Motor City, have announced the appointment of Merima Allen as Group Head of Public Relations and Marketing, as the company continues to advance its bold strategy of growth and transformation. A graduate of the University of Belgrade with more than 15 years of experience in strategic marketing, branding and product development, Merima has worked as a marketing manager for Marriott International hotels in Qatar and the United Arab Emirates. and for private hotels in Europe. Formerly Cluster Marketing Director at Aloft Abu Dhabi and Aloft Al Ain and Director of Marketing and Communications for Minor Hotels in the Middle East, she brings a proven passion and energy to all areas of hospitality.
As Group Head of Public Relations and Marketing at Radisson Blu Hotel, Dubai Media City and Park Inn By Radisson, Dubai Motor City, Merima will be responsible for directing, managing and coordinating all marketing activities , advertising, branding and promotion, including the development and implementation of annual marketing and public relations plans. At the heart of all marketing activities, Merima will make Radisson a leading brand in the region by working closely with media and advertising agencies, developing high-performance direct marketing and driving a careful social media strategy. and innovative.
“I am delighted to welcome Merima to this cluster role with Radisson Hotel Group in Dubai. Not only does she bring tremendous expertise and experience to this key position, but her passion for hospitality is evident in every aspect of her job. We are pleased to add someone of Merima’s caliber and enthusiasm to our dynamic and highly skilled team,” said James Berry, General Manager of Radisson Blu Hotel, Dubai Media City, and Park Inn By Radisson, Dubai Motor. City.
“I am delighted to work with Radisson Hotel Group and lead the brand’s strong and confident strategy for continued excellence and growth in the region and in the industry. Travel is one of life’s best adventures, and I love being a key part of the industry that makes it possible. I look forward to sharing my experience, expertise, and passion with the incredible Radisson team,” said Merima Allen, PR and Marketing Cluster Manager at Radisson Blu Hotel, Dubai Media City, and Park Inn By Radisson, Dubai Motor City.
In 15 years, she has developed recognized skills in strategy, hotel management, team building, B2B and B2C marketing, content development and data-driven marketing. Merima has worked in Europe and the Middle East and is the ideal candidate to join the teams of both hotels.
© Press release 2021