Accor is bringing leading hotel brand Novotel to Melbourne’s vibrant North after a multi-million dollar upgrade.
MELBOURNE – A multi-million dollar investment to turn an existing property into a new one Novotel Hotel has been unveiled.
Developped by GCP Hospitality and operated under Accor A mid-range Novotel brand, the new Novotel Melbourne Preston sees the light of day after an extensive renovation and rebranding.
Soaring seven levels and offering captivating views of the Dandenong, the hotel comprises 383 fully self-contained rooms, suites and studios and is conveniently located on Bell Street in Preston – home to eclectic pockets of vintage shops, cafes, bars and a diverse range of restaurants.
CEO and co-founder of GCP Hospitality, Christophe Viellementioned: “The opening of the Novotel Melbourne Preston is a crucial step for GCP Hospitality, as it demonstrates our desire to expand our portfolio of hotels in Australia. Combining comfort, convenience and an ideal location close to Melbourne’s CBD and major attractions, Novotel Melbourne Preston is poised to become an exciting destination for business travelers and tourists alike..”
Novotel has one of the largest international brand footprints across the Pacific with over 40 hotels in key metropolitan and leisure destinations.
CEO of Accor Pacific, Sarah Derymentioned: “We are delighted to introduce our Novotel brand to North Melbourne. The Novotel Melbourne Preston is a celebration of innovative interior design, thoughtful detailing and, importantly for this location, will provide excellent food and beverage options for our loyal guests and the local community. The hotel was designed to suit smart and successful business and leisure travelers who value excellent customer service and cutting-edge design..”
Melbourne-based architecture and design studio Architectus were contracted to create contemporary and sophisticated spaces throughout the hotel, including redesigned guest rooms, a designer reception and lobby, a brand new Stampton & Co cafe and The Stampton restaurant.
Drawing inspiration from the intertwining of the bustling urban commercial area to the west of the hotel and the spacious and relaxed residential area to the east, the hotel’s design context offers a rich blend of textures and contrasting materiality, as well as a casual yet lively color combination.
The ground floor of the hotel has been activated with the addition of two new reception areas, a new take-out Stampton & Co coffee, and an assortment of seating and furniture, providing guests with a range of ‘options ranging from quick setup, lounge co-working and informal meeting space, as well as large meeting tables with built-in power supply. Finishes include custom designed carpets, ceramic floor tiles laid in different directions, sizes and tones, as well as bespoke wooden screens, suspended wooden ceilings and curtains to define different spaces.
The bedrooms have been designed to maximize the feeling of light and space, with custom designed carpets and bespoke wall graphics of locally commissioned photographs. Loose furniture adds warmth and pops of color to rooms, and is reflected in custom-designed bathroom vanities and mirrors. All rooms also feature modern technology and amenities, including smart TVs, multiple USB hubs, work space, safes, and minibars upon request.
The hotel will also be home to a new on-site restaurant, The Stampton, when it opens in April 2022. Serving a simple yet delicious all-day menu of fresh, local home-style dishes with a bistro twist, the restaurant has been thoughtfully designed to combine rustic farmhouse charm with urban Melbourne hospitality. The restaurant’s comfortable and stylish indoor/outdoor spaces will seamlessly transition from day to night and evoke a sensory experience with quality touches, handmade features and an emphasis on ambience and a friendly market atmosphere. .
The hotel’s 16 meeting and event spaces have also been refreshed and renovated with new carpets, curtains, upholstered chairs, and an AV upgrade.