Asia’s largest eyewear retailer has partnered with a third-party online platform for the first time, bolstering its regional presence by listing a variety of products from the popular online retailer
Dubai, United Arab Emirates: Lenskart, Asia’s largest optical retailer, today strengthened its commitment to the UAE market by announcing a vital partnership with the region’s leading online shopping destination, Noon.com, as part of the eyewear brand’s relentless expansion across the Middle East.
Lenskart only entered the region last year with the opening of its first store in Dubai Festival City Mall, but has since rapidly expanded its retail presence with stores in BurJuman Mall and Ibn Battuta Mall as well as a first store in Abu Dhabi at Dalma Mall and Bawadi Mall in Al Ain. The brand also aims to have a total of 20 stores open in the UAE by March 2023.
Noon, which launched in December 2017 in Saudi Arabia and the United Arab Emirates, has since grown exponentially across the region, becoming the first e-commerce retailer in the Middle East that Lenskart has partnered with. The eyewear company’s decision to distribute products on the local platform comes as it seeks to strengthen its presence in the e-commerce sector and attract new customers to the region.
“We are delighted to partner with one of the largest e-commerce platforms in the Middle East,” said Sudhir Syal, Chief Commercial Officer of Lenskart. “Noon has established itself as a major player in the market and for Lenskart, this is a step towards establishing a true omnichannel brand accessible to consumers across multiple touchpoints.”
Madhur Acharya, VP of E-Commerce at Lenskart, said, “Having a presence on such a strong platform like Noon will allow us to establish ourselves in the regional eyewear industry and will be a great way to showcase our supported products. by technology. Noon will become the first regional e-commerce platform that Lenskart will make available underscoring the brand’s trust and our commitment to the Middle East market.”
The UAE’s e-commerce market is expected to grow by 60% to over $8 billion by 2025 compared to 2021, according to a survey by EZDubai and Euromonitor International, which also revealed that around three respondents in four based in the Emirates were buying online. Last year.
“The eyewear category online and on Noon is growing rapidly. Our goal is to play an important role in this growth,” added Syal.
Lenskart will bring a selection of its trendy and high-end eyewear from its in-house fashion brands, including John Jacobs and Vincent Chase. Customers will also have access to innovative Lenskart technology BLU Computing Lenseswhich have risen to prominence in the age of working from home and are ideal for those who need blue light blocking technology to protect their eyes from the light emitted by screens.
Noon.com is a joint venture between the Kingdom of Saudi Arabia Public Investment Fund and Mohamed Alabbar. noon.com is a Saudi company headquartered in Riyadh. It was formed with the aim of fostering an ecosystem of regional digital businesses to ensure the future of the region’s digital landscape. Noon’s mission is to provide customers and businesses in our region with exceptional value and support. On December 12, 2017, Noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. Noon debuted in Egypt in February 2019 and has since grown to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technology talent, noon quickly developed strong native capabilities across all of its marketplace, fulfillment, logistics and payment systems.
Founded in 2010, Lenskart is Asia’s largest manufacturer and omnichannel retailer of premium contemporary eyewear. With a unique click-and-mortar business, Lenskart is revolutionizing the eyewear industry by offering disruptive services like home eye checkup and testing, 3D try-on, and automated lens fitting. The company aims to provide every consumer with access to high-quality eyewear by cutting out the middleman, using advanced robotic technology and incorporating world-class designs into its products. Lenskart recently made a foray into the Middle East market with the opening of its flagship store at Dubai Festival City Mall, and has since expanded its retail presence with stores at BurJuman Mall and Ibn Battuta Mall as well as a first store in Abu Dhabi at Dalma Mall and Bawadi Mall in Al Ain. The brand also aims to have a total of 20 stores open in the UAE by March 2023.