Launch of the hotel sustainability roadmap by STB and SHA

The committee includes members from the hotel industry as well as representatives from the public sector.

SINGAPORE – The Singapore Hotel Association (SHA) and Singapore Tourism Board (STB) announced the launch of the Hotel Sustainability Roadmap at the inaugural Hotel Sustainability Conference and Marketplace, held in Expo of the sands and convention center.

Hotel sustainability roadmap

In line with the Singapore Green Plan 2030, the roadmap sets out clear goals and strategies for hotels to adopt in their sustainability journey. This in turn enables the industry to contribute to the Sustainable Development Goals, seize new opportunities presented by the green economy, build business resilience and tap into new visitor segments.

Through the roadmap, STB and SHA envision a hospitality industry that:

1. integrates sustainability as a core value throughout the hotel ecosystem,

2. is established as a living laboratory and uses sustainability to drive business competitiveness and growth, and

3. is recognized as a leader in environmental sustainability in the region.

The roadmap has defined the following two objectives for the industry:

  • 60% of hotel room stock in Singapore will achieve internationally recognized hotel sustainability certification by 2025.
  • For hotels in Singapore to start tracking emissions by 2023 and reduce emissions by 2030, with a view to achieving net zero emissions by 2050.

The roadmap also outlines four related strategies and initiatives to help hotels achieve these goals:

1. Raise sustainability standards and move towards internationally recognized sustainability certification:

a. Leverage STB funds such as the Business Improvement Fund to support sustainability initiatives that improve competitiveness and productivity, which can put hotels in a better position to apply for sustainability certification in the future.

b. Leverage SHA’s Hotel Technology Directory to source sustainability solution providers and Hotel Sustainability Handbook (ready Q4 2022) to reference best practices, success stories and results.

vs. Create new, sustainable jobs by leveraging the STB’s Training of Tourism Industry Professionals (TIP-iT) grant to build capacity and train staff to take on these roles.

D. Participating in SingaporeReimagine (SRI) Global Conversations, a thought leadership series that brings together influential business leaders and industry spokespersons to share their views on travel in the new pandemic environment, including emerging travel trends such as sustainability . The second edition, titled “Reimagine Sustainability:

Think Circular, Travel Better” will explore how tourism businesses can contribute to sustainability efforts.

2. Test and adopt innovative sustainable solutions by:

a. Identify sustainability-related problem statements and organize innovation challenges to develop sustainability solutions in identified areas.

b. Partnership Corporate Singapore (ESG) through the Sustainability Marketplace to showcase a suite of sustainable solutions providers to connect with hoteliers. This provides a platform for hoteliers to discover green and sustainable solutions that can improve their business operations.

vs. Partnering with innovative technology providers to co-develop sustainability-related industry pilots through Tcube programs such as the Singapore Tourism Accelerator by STB.

3. Develop sustainable hotel concepts and experiences in Singapore

a. Developing innovative and best-in-class sustainable customer experiences with the support of STB through Experience Step-Up Fund.

b. Facilitate business matchmaking with relevant partners (e.g. farm-to-table culinary experiences, recycling workshops, etc.).

4. Raise awareness of industry sustainability efforts and promote sustainable consumption habits among hotel guests by:

a. Actively integrate sustainability into corporate values ​​and business operations.

b. Support consumer education and encourage hotel guests to adopt sustainable consumption habits.

vs. Plug into STB’s destination marketing efforts to position Singapore as a leading sustainable and innovative urban destination.

STB and SHA have also identified 4 priority areas for green hotel operations, to ensure that hotels’ sustainability efforts generate impactful environmental results. They are:

1. Water conservation (e.g. implementation of smart water meters, reverse osmosis water recycling for laundromat, installation of water-efficient toilets in rooms)

2. Waste management, recycling and circular economy (e.g. artificial intelligence (AI) powered food waste management solutions, food digesters)

3. Sustainable Sourcing and Sourcing (e.g. in-house farms, local produce, supplier assessment based on certification/sustainable practices)

4. Energy conservation (e.g. district cooling systems, solar panel technology, smart energy meters, trigeneration plants)

The roadmap is endorsed by the Hotel Sustainability Committee (HSC), which was established in March 2020 to drive industry-wide adoption of sustainability practices in hotels to promote Singapore as a destination sustainable. The committee includes members from the hotel industry as well as representatives from the public sector.

About Tammy N. McFarlane

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