Hyatt has announced plans for the world’s first FILA-branded lifestyle hotel in Shanghai

A unique expression of life and vitality, FILA HOUSE Shanghai joins the JdV by Hyatt portfolio.

CHICAGO- Hyatt Hotels Corporation and ANTA Sports Products Co.,Ltd. (ANTA Group) has announced plans for the first FILA hotel of its kind in Shanghai – FILA HOUSE Shanghai. The hotel will make its mark on the global stage as the first FILA-branded hotel in the world and by joining the JdV by Hyatt brand, FILA HOUSE Shanghai will bring a dynamic new experience to the local hotel scene.

FILA, a global sports brand with strong lifestyle appeal with over 100 years of history, has won recognition from high-end consumers for its unique fusion of sporty yet stylish fitness and fashion. In China, the Italian brand is owned and operated by ANTA, one of the country’s leading global sportswear companies, which has successfully positioned FILA at the high end of sports fashion with a “Live Your Elegance”, combining elegance and vitality.

The development of FILA HOUSE Shanghai marks the first time for FILA China to expand its brand into the lifestyle hotel space, as FILA’s vision for this hotel aligns with the JdV by Hyatt brand philosophy. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt offers a collection of independent properties that are true reflections of the urban neighborhoods they inhabit, inviting guests and residents to connect and celebrate the joy of living while relaxing in spaces designed with a distinctive personality. This, combined with the FILA brand’s free-spirited attitude and style heritage designed for life on the move, will create a unique experience that will appeal to today’s young travelers looking to live in the moment. .

Stephen HoPresident of Growth and Operations, Asia Pacific for Hyatt, said, “We are delighted to work with ANTA Group and FILA China to develop the world’s first FILA HOUSE hotel. We look forward to welcoming guests, locals and a new generation of FILA fans with the inclusive, heartfelt and joy-focused service of the JdV by Hyatt brand..”

Brian YuCEO of FILA China, said: “We are thrilled to partner with Hyatt on the world’s first FILA-branded lifestyle hotel. Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, but we believe the experience of the young-at-heart JdV by Hyatt brand will be a fitting reflection of FILA’s spirit of vitality.

FILA HOUSE Shanghai will be developed as part of ANTA Group’s new Shanghai headquarters in Shanghai’s West Hongqiao business district, an area that is rapidly establishing itself as a hub of Shanghai’s international trade, with excellent traffic connections. transportation and a vibrant community of businesses and industries. .

Located in five free-standing buildings, housing the head office, shops, food and beverage outlets, the unique and eco-friendly head office complex is envisioned as a destination for sports retail as well only a space to present the latest trends in sportswear. The resort, including FILA HOUSE Shanghai, is expected to open by 2024.

About Tammy N. McFarlane

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