The occupancy rate of hotel establishments during this period reached 73%, compared to 66% in 2021, representing a growth of 7%.
The campaign achieved remarkable engagement and participation on social media, achieving more than half a million interactions from around the world on different platforms, while the reach rate exceeded half a billion. The #WorldsCoolestWinter hashtag has been used in more than 71,000 photos and videos on social media.
Dr. Ahmed Belhoul Al Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises and Chairman of the Emirates Tourism Board, said the launch of initiatives such as the World’s Coolest campaign is boosting domestic tourism, which is a pillar and engine of economic development. in the projects of the next 50 years.
The campaign also saw the launch of the “Let’s Warm Their Winter” campaign, in cooperation with the United Nations High Commissioner for Refugees, Mohammed bin Rashid Al Maktoum Global Initiatives, the Regional Food Banks Network and YouTuber Hassan Suleiman” Abu Fella”. This campaign has helped raise $11.5 million donated by 155,000 donors from 120 countries around the world, benefiting 110,000 refugee, displaced and disadvantaged families in the Arab region and Africa, enabling them to overcome rigors of winter and to guarantee their essential needs.
The campaign also launched the ‘World’s Coolest Winter Photography Contest’, organized by the Hamdan Bin Mohammed Bin Rashid Al Maktoum (HIPA) International Photography Awards, in cooperation with the Emirates Government Media Office United Arabs. The competition aimed to encourage amateur and professional photographers to capture the most beautiful recreational, cultural and natural sites in the United Arab Emirates and showcase its various tourist activities. It received over 2,800 entries from 89 nationalities.
Saeed Al Eter, Chairman of the UAE Government Media Office, said the UAE, driven by its rich, highly equipped and efficient heritage, entertainment and cultural destinations, is now seen as one of the most sought-after destinations in the regions and the global tourism industry.
“The World’s Coolest Winter campaign, and its success in reaching record numbers, reflects the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. It also represents the country’s impressive success in showcasing its unique tourism capabilities and the world’s confidence in the UAE’s tourism product.
The second edition of the World’s Coolest Winter campaign was launched in December 2021.