Global consultancy Prophet sets up shop in Dubai as GCC market shows momentum – News

Saudi Aramco, Qatar Media City, First Abu Dhabi Bank, Metlife, MiSK Foundation, Ora Developers and Kitopi are among the company’s clients.



The Saudi Aramco logo is pictured at the oil facility in Abqaiq, Saudi Arabia.

Published: Wed 3 Aug 2022, 4:41 PM

Prophet, one of the world’s leading business growth and transformation consultancies, is starting operations in Dubai to serve the growing Gulf Cooperation Council (GCC) market, comprised of six countries.

Tosson Noshokaty, managing partner at Prophet, shed light on the inspiration behind the name that resonates well in the Middle East.

“Our core commitment is to unleash the power of people, businesses and brands. We work with clients in the region who shape the cultural future and collaborate with a global mission.

The firm, which has advised an extensive portfolio of leading regional and international businesses in the Middle East and Africa (MEA) region, including Saudi Aramco, Qatar Media City, First Abu Dhabi Bank, Metlife, MiSK Foundation, Ora Developers and Kitopi, has identified Dubai as a key market for global consulting services.

“The Middle East is home to some of the most exciting business developments and transformations. The region has seen significant growth in transformational projects across all sectors over the past few years,” Noshokaty said.

He elaborated on his company’s business models.

“We have a standardized approach based on a human-centered design methodology when working on business model innovation projects. We recently worked with a host of clients to reframe a direct-to-consumer business model for their business-to-business (B2B)/business-to-business-to-consumer (B2B2C) business to uncover customer growth and loyalty. There has been massive growth and adoption of digital native businesses in the region, and traditional businesses need to move quickly to keep pace and find new ways to visualize content, community and commerce that can help reframe their outdated business models. Applying Direct-to-Customer (DTC) principles and tactics could be the secret sauce a company has been looking for in transformative growth. We try to create business models that are in harmony with the quality of experience,” he added.

Prophet worked on bringing a new brand to market with the methodical and intentional approach needed to create a new service or product.

“Each product requires a carefully orchestrated plan that must consider all stakeholders: employees, customers, shareholders and the community at large. We pay close attention to the hundreds of details that maximize the impact of a new brand/product/service. Because we know the devil is in the details, we build every touchpoint into our plans, adding maximum firepower every step of the way,” he added.

The consulting market in the region, particularly in Dubai, has experienced a rapid return to growth over the past two years, aided by the UAE government’s efforts to continue investment and economic transformation programs in the region. region, such as Expo 2020 Dubai and Vision 2030 in the Kingdom of Saudi Arabia (Saudi Arabia).

How to boost regional businesses?

Tosson Noshokaty, managing partner at Prophet, lists ways to energize regional businesses.

• Brand strategy (brand launch, positioning, purpose, design & visual identity).

• Corporate strategy (growth, environmental, social and governance, or ESG strategy)

• Organizational transformation strategy (culture transformation and employee engagement)

The following are likely to be topics of discussion in the region over the next three years:

Unleashing sustainable growth through ESG: This will be the next big driver of growth and transformation over the next decade. Companies therefore need to consider how to link their ESG strategy to business objectives to drive growth and shared value. They need to integrate ESG into all aspects of their business, such as how to attract and retain talent.

• Destination mark: It is crucial to regain interest after the Covid-19 pandemic to attract investment, tourists and talented labor and to support programs such as Vision 2030 in Saudi Arabia to pave the way for a successful approach focused on the customer.

• Sustainability: It has never been more important for businesses. Businesses in the Middle East must seize the opportunities presented by unpredictable changes. Whether it’s strong leadership and a focus on employee well-being or work models, companies need to address strategic workforce planning and employee innovation. business models.

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About Tammy N. McFarlane

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