Encapture eyes holds 10% market share in anti-aging skin rejuvenation category in Mena – News

The company also wants to tap 5% market share in the body contouring and slimming category in the market.



Shazia Abdullah, CEO, Encapture Aesthetic Lounge. — Photo provided

Published: Sat 4 Jun 2022, 5:38 PM

Last update: Sat 4 Jun 2022, 5:41 PM

Aesthetic skincare brand Encapture has announced plans to capture 10% market share in the anti-aging skin rejuvenation category in the Middle East and North Africa (MENA) region.

Shazia Abdullah, CEO of Encapture Aesthetic Lounge, located at Jumeirah 1 in Dubai, said her company also wants to tap 5% market share in the body contouring and slimming category in the market.

Abdullah reiterated that she sees huge potential in the UAE market, adding that her company plans to tap into the UAE market in the coming months.

“The main idea behind the treatments offered in our aesthetic salon is to make people discover their inner beauty. Encapture regularly offers non-invasive anti-aging services for the hair and face such as botox, fillers, facelifts, medical facials, mesotherapy, platelet-rich plasma (PRP) and peels.We target patients in the anti-aging category of skin rejuvenation who are afraid of using needles on their face.For this reason , we introduced liquid laser and unnecessary mesotherapy.Liquid laser improves skin texture and in two months you have ten years younger looking skin.Four sessions are recommended at two week intervals with a maintenance session every three months,” Abdullah added.

“The expansion also coincided with a six-month Expo 2020 Dubai, held under the theme ‘Connecting Minds, Creating the Future’ which defied the enormous challenge of the Covid-19 pandemic, offering a resounding success”.

Abdullah mentioned that due to its strong exposure to the global luxury beauty care market and its association with his passion for skincare rituals, Dubai has been his dream destination to work as the emirate offers such great diversity.

She added: “Dubai is one of the fastest growing cities in the world in terms of beauty spending per capita, it has world-class infrastructure, booming tourism, strict regulations and seamless and no other city in the world offers so much variety of clients who are willing to seek anti-aging, body contouring and slimming treatments like this city.”

Regarding the company’s operations in the UAE, Abdullah clarified, “Star Revive Medical Center, which is the parent company of the Encapture brand, has already been operating in the UAE market since 2018. It provides services in dentistry, urology , chiropractor, physiotherapy, bariatric surgery, etc. ., and is looking to expand into UAE regions like Ajman, Sharjah and Abu Dhabi,” Abdullah concluded. [email protected]

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