People are moving here to work remotely while taking advantage of the opportunity to enjoy the lifestyle
It’s quite common to come across those who go on vacation and fall in love with the place. But the best they can do about it is say, “I’ll be back, I hope”… “I hope” because there are many, many places in the world on traveler lists, and there are many more places to potentially fall in love with.
With Dubai, however, it is different. One way or another, the city assures you to return, as soon as possible, because what it offers visitors is not just vistas, but the vision of a way of life one could to get used to.
If one were to compile a research-driven list of how many people visited the city on a whim – maybe there was a good package offered – and then decided to move here, at least in the short term, Dubai would perhaps emerge as the No. 1 city on the list.
It’s been like this for years now, but now, in the aftermath of Expo, in the ecosystem of an exemplarily managed pandemic, and the beginning of an evolving visa structure, the trend is reignited and redirected. And there was an explosion of bleisure.
Business meets leisure. People are moving here to work remotely while enjoying the opportunity to enjoy the lifestyle. Or the people who are considering such a move because the city’s business opportunities were clearly presented to them during their vacation and enjoyed the inauguration of new attractions such as the Museum of the Future.
Throughout Covid, neither the workflow systems nor leisure/recreation have been seriously disrupted since management put in place an extremely well thought out action plan to combat the virus. In a year, it’s become clear: this is a place where opportunity and upskilling are in the DNA, when most other places have had to buckle up. Add to that changes to the visa regime that recognized that the right talent could be obtained – and retained – in the most creative ways.
Word of mouth has spread widely, and bleisure has now become a new reality in the city’s ever-growing list of verticals. Dubai welcomed 2.2 million visitors in the first two months of 2022 alone.
But it’s now clear that the city isn’t just attracting travelers from around the world who want to soak up the sun and sand and stand atop the Burj Khalifa. It is becoming a destination for many who want to test the waters before thinking long term. And it has become a destination for many who have already chosen to settle there for good.