Inter-entity cooperation needed to prepare talented Emiratis in media sector, says Sheikh Ahmed
A program aims to train 500 employees in the communication departments of various governmental and semi-governmental entities in Dubai.
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of the Dubai Media Council, has approved the launch of the government communication program called “DXB500”.
The Government of Dubai Media Office (GDMO) is responsible for implementing the program.
This came as Sheikh Ahmed chaired the second board meeting in 2022. He issued guidelines to start drafting a comprehensive development plan for the various components of Dubai Media Incorporated (DMI), including media platforms visual, audio, print and digital.
Sheikh Ahmed underscored the importance of cooperation between various government entities to prepare talented Emiratis in the media sector “to participate effectively and take the lead in the rapidly changing global media industry.”
“We will carry out a comprehensive review of the various sectors of Dubai Media Incorporated and quickly launch its development process. Dubai’s growing global importance requires modern, world-class media that can keep pace with its development. Dubai’s media sector will have a huge responsibility in the next phase of growth, and our task is to enable it to perform its functions perfectly.
Mona Al Marri, vice president and chief executive of the Dubai Media Council, said the council would hold a series of meetings over the next few weeks to assess the situation and develop a comprehensive and integrated strategy.
“We will work with DMI, now part of the Dubai Media Council, to develop a quick and comprehensive plan that viewers and audiences will soon notice. Once we have developed a plan that meets the objectives, we will propose it for approval before starting its execution. Our goal for DMI is to take leaps and bounds and become a highly respected international player through content excellence,” added Al Marri.