Commercial tourism, hospitality and logistics – Dubai’s traditional strengths – are expected to see the most activity over the next six months.
Dubai and the UAE’s handling of the pandemic with a massive and rapid vaccination campaign has been a game-changer for businesses that have been hit hard in the past year. Yes, Dubai is back to business just in time for the Expo which got off to a spectacular start last week. Business confidence is at its highest level in 10 years even as the health and economic crisis recedes. A commendable achievement for a city that never lacks business and dynamism. Tourists are returning to the country, hiring has resumed, and Dubai is once again connecting the world as before. There is a spring in his step. Corporate sentiment is positive and confidence grows as people hide behind a dismal 2021 to resume a life they once knew here in the city.
But then, the emirate is not just a business affair. It’s about people and their livelihoods and how to make a fresh start after taking it on the chin. It is open, free and welcoming people from all over the world. The city is not giving up and resting on its laurels. He built and continues to build modern wonders for the traveler and world settler in search of adventure and fortune. He seeks and finds opportunities despite the challenges. This future city is robust, courageous and uncompromising in its objectives. Only the best will suffice for this metropolis, even in the worst of times. And he did his best last year when the world grappled with the destruction caused by the coronavirus. In fact, he never let go of the developmental pedal, even during the pandemic. Stimulus packages were rolled out for businesses that were struggling to stay afloat. Now the same first ones stay and pay back the city which never abandoned them in their year of need.
The World Bank, in its latest report, predicted that the UAE would grow 4.6 percent next year thanks to tourists returning to the country for the Expo. Commercial tourism, hospitality and logistics – Dubai’s traditional strengths – are expected to see the most activity over the next six months. The emirate, in fact, has played on its sectoral strengths and the effort is bearing fruit. Last but not least, the credit for the comeback of the UAE and Dubai should go to its leaders. There is no need to panic, they said, allaying public and business fears last year. They called for patience as they dug deep into their reservoir of wisdom and experience with the right strategy to contain the pandemic. They implemented health plans quickly and efficiently. They waited for scientists to come up with vaccines and made history with a campaign unparalleled around the world. For businesses, the Expo offers a solid new start to go more global from Dubai. It’s their time.