Dubai Business Associate Program attracts young international talent – News

It is placed under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum



Published: Wed 15 Jun 2022, 00:11

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, since 2014, the Dubai Business Associate Program, managed by Falcon and Company, hosted the awards ceremony diplomas of the seventh cohort. for 29 professionals from 11 countries.

Are you a graduate?

If yes, and if you have three years of professional experience – fluency in oral and written English, ideally with an additional language, a keen interest in international and business in Dubai, an inquisitive and inquisitive mind, then you can make the cut for the coveted Dubai Business Associate (DBA) program.

Certainly, applicants are not required to hold a business degree, as associates are recruited from a variety of academic backgrounds.

The DBA is managed by Falcon and Associates, a company established in 2009, and has operated under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, since 2014.

The Ruler’s Decree in 2009 was the first step in telling Dubai’s coming of age story to the world and the DBA program offers outstanding and ambitious graduates an unrivaled opportunity to study and do business in Dubai, a vibrant and multicultural for the world. commerce, to grow as future global leaders.

The program uses an experiential and project-based learning approach. Since its inception, it has become a transformative experience for associates, who develop career-enriching counseling skills and gain practical insight into the world of work.

James Maughan, a UK national and the mastermind behind the programme, is a hands-on director with cross-functional business experience in business development, sales, partnerships, project management and merger and acquisition (M&A)/integration.

Prior to his time at Falcon and Association, he has over 20 years of experience in blue chips, including GE and UBS, with a proven track record in outreach and deep business-to-business (B2B) relationships in Europe, the Middle East and China. .

Maughan as Director of Projects and Initiatives, Falcon and Associates, gives shape to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

He summed up the motto of the program. “We cultivate talent, transform young professionals into the world leaders of tomorrow, create ambassadors for Dubai, who have the city in their DNA. We train Emirati talent and equip them with the skills to negotiate the changing world of work,” said Maughan.

Mai Shalaby, an Egyptian national and development professional at Falcon and Associates, echoed Maughan.

“The DBA program logo is an Arabic bridge between university and the world of work – usually the first job of one’s career. It is also about countries, connecting cultures, reducing misconceptions about Dubai and spreading the universal message of tolerance from the UAE,” she said.

“The program, which is associated with leading organizations such as PricewaterhouseCoopers (PwC), Bon Education and CAPADEV, adds value to businesses in Dubai. Over the past eight years, we have delivered almost 70 consultancy projects to key players in Dubai’s economy and the global economy in general. A number of these projects have been truly transformative not only for the graduates, but also for businesses and for Dubai,” said Maughan.

He cited the strengths of the program to highlight its importance as Dubai seeks to become a hub for the knowledge-based economy. “The journey of graduates from the promotion to the world of work is enriching as a whole. For example, an Emirati graduate described it as a roller coaster and a gradual journey,” he said.

“Associates arrive with an adrenaline rush and leave with the excitement of a job well done, equipped for life with new skills and a lifelong network. They also leave with gratitude for Dubai which helped accelerate their careers and for His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, who made this possible,” Shalaby said. .

Maughan said: “The consultancy project phase represents the epitome of professional and personal development, through rigorous training and the completion of actual consultancy assignments over a three-month period during the intensive nine-month course. Associates can interact with experts from various industries, attend masterclasses and have the opportunity to attend world-class events.

For the uninitiated, it would cost $70,000 a year for a three-year course at a top-notch university in the United States.

“The program is a transformational experience with a nine-month journey representing a three-year career boost. It is unique both in its geographical base, which is the most dynamic city in the Middle East, and in its pedagogy,” said he added.

Shalaby cited the type of cooperative education model that alternates between classroom training and on-the-job training culminating in an actual paid consulting project:

“You don’t know what you don’t know. Associates leave with the big picture from their interactions with leading organizations in Dubai. The program boosts cultural intelligence, vital for professional success – highly valued by employers – in a highly interconnected business world. If you can do business in Dubai, which is 90% international, you can do business anywhere in the world and associates get a boost in their emotional intelligence,” she said.

To top it off, masterclasses with subject matter experts and access to a widespread and diverse alumni network with over 200 people from 21 nationalities in 41 cities.

Generally, recruitment opens in January each year.

Maughan reiterated the selection standards.

“Applications are open to anyone who meets the selection criteria and has less than three years of experience. The candidate must submit an excellent, well-thought-out and personalized application to be considered. We are looking for young talents who are motivated and eager to make a positive impact in the world, and individuals who embody the values ​​of the program as well as Dubai’s values ​​of excellence, tolerance and a futuristic eye with a “nothing is impossible “type of attitude,” he added.

He also dispelled the misconception that the DBA is not a recruiting program.

“We give our associates the opportunity to complete paid consulting engagements managed by the program throughout their journey. Our associates have worked closely with leading organizations in Dubai such as Emirates Group (Emirates Airline and dnata), DET, DIFC, the International Humanitarian City (IHC), Dubai Future Foundation (DFF), Digital Dubai Authority, DP World, The Executive Council, Dubai Global Connect, etc. “, did he declare.

Shalaby pointed to the international charm of the program’s cohorts. “Our graduates are scattered all over the world. Some stayed in the UAE to work with leading private sector organizations and government departments, while others work in multinational corporations around the world, including McKinsey, BCG, Bain, Microsoft, Google, etc. . Our recent careers event showed the eagerness of our associates. and employers to fill the talent gaps created by Dubai’s rapidly growing economy. Additionally, associates are proven, knowledgeable about the business landscape and can jump into a new role, resolving complex business situations,” she said.

The program has evolved over the years and adapted to the latest trends.

For example, it has introduced new academic modules on environment, social and governance. It provides media education for graduates in light of the changing global media landscape.

“The bespoke program is designed by PwC with future preparedness in mind. Access to coaches and trainers throughout the nine-month journey. Excursions and cultural and team building exercises. World-class facilities made possible by technology,” added Maughan.

On Tuesday, the program held the graduation ceremony for its seventh cohort at the Jumeirah Emirates Towers hotel. A total of 29 young people from 11 countries graduated – one less than the usual annual intake of 30.

The program was attended by Maughan; Peter McLean, Head of Strategy and Performance at dnata, part of the Emirates Group; Shady Qubaty, DBA Program Associate; Karen Manasfi, Program Manager, Capadev; Rafaela Guimarães Barreiro, DBA Program Associate; Gavin Aspden, director of the PwC Academy in the Middle East; and Fares Saade, Executive Director, Capadev.

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