The esteemed real estate developer BROUQ developments made a new appearance on Cairo’s billboards after their latest feature in April.
BROUQ Developments announces the launch of its new project in the administrative capital “CENTOO Business Complex”. The new estate is located in an extremely privileged area in the financial district on the central axis of the capital and directly opposite the Egyptian Stock Exchange while being next to the Central Bank, the central station of the monorail and the monorail. The campaign copy mentions the quirky location of the complex, in addition to mentioning how they offer administrative offices. The copy of the ad is noted in Arabic and reads: “مكاتب إدارية.. أمام البورصة المصرية الحي المالي – العادرة العادرة الة العادرة الة العادرة الة العادرة الة الحي المالي. The campaign advertising spaces also pronounce the installment plans available for the CENTOO shopping complex, these being a 10% down payment as well as up to 8 years of installments. The ads feature a bewildering visual of the shopping complex, alongside a red gradient background. The heavy use of red in the ad is because it is highly visible while bringing any text to the fore. Finally, in addition to indicating the collaborators of the project, the advertising copy subtly notes the customer service hotline as well as the phrase “Launching Soon” in order to encourage the public that the wait is almost over.
Check Out of Home Monitoring (MOOH)an agency specializing in media intelligence and an active analysis system in Cairo and Dubai, to learn more about the new campaign of CENTOO Business Complex.