Aswaaq Retail, a pioneering local brand in the United Arab Emirates, is preparing to renovate its Umm Seqeim, Al Warqa’a and Al Mizhar outlets and inaugurate two new outlets at Dubai Waterfront Supermarket and JVC Mart.
The Umm Seqeim point of sale will welcome customers in mid-October and the Al Warqa’a and Al Mizhar stores in early 2022.
The redesign will include a move towards a more unified branding with the look and feel of Aswaaq which brings elements of traditional Arab souks to offer a street market spirit to buyers. Each section of the market will now be named after the dedicated employees who have been essential to the success of those sections from the very beginnings of the company.
The new stores will also include a larger Fish Grill section following its success in the Al Warqa’a branch. The renovated Umm Seqeim store will also have a section dedicated to products grown at the Aswaaq hydroponic farm. The store will also feature a Healthy Living section with organic, gluten-free and healthy food options for the community. The company has also partnered and SHOP N SHOP with Simply Kitchen, Green Souk and Pet World to expand their product offering.
Franck Rouquet – CEO – Aswaaq Retail said: “Aswaaq has always been a community center and with the new plans we hope to strengthen the spirit of community and provide options to bring people together. Our enhanced product offering will meet the needs of a wider range of the community. The new store openings and redesign are part of our five-year expansion plan to expand to more communities across the emirates. We envision Aswaaq as a real household name in the UAE. “
Aswaaq is a local brand and is recognized as one of the UAE’s most trusted retailers. Aswaaq owns and operates supermarkets and community shopping malls located in the heart of residential communities in Dubai and Ajman. – TradeArabia News Service