The high-end fashion house Armani has chosen to open its third global hotel site in Diriyah, Saudi Arabia.
In line with the existing Armani hotels in Dubai and Milan, the Armani Hotel Diriyah will offer a luxury Armani/SPA and will be managed by Emaar Hospitality Group of Dubai.
Overlooking the luxury hotel and retail district of Diriyah, the hotel will feature 70 rooms, two restaurants and a swimming pool. Also on offer will be 18 exclusive Armani-branded residences – designed and furnished by Armani – with spacious interiors and outdoor pools, landscaped terraces and rooftops.
Armani Hotels & Resorts is working with Diriyah Gate Development Authority (DGDA) to realize the property.
“It is a pioneering project that was born from the rediscovery of the roots of Saudi Arabia: a dialogue between history and the present that I find very fascinating,” said Giorgio Armani.
“The Armani Hotel Diriyah will allow me to interpret my idea of lifestyle and hospitality in a particularly subtle and enveloping way.
“Having celebrated the 10th anniversary of the opening of Armani Hotels in Milan and Dubai, I am ready to take on this exciting new challenge. I am inspired by this initiative and thrilled to be part of a project of such geographic and cultural significance.”
Armani and its in-house interior design team will work with architects to create a design characterized by essential lines that highlight the precious materials used and a subtle interplay of volumes, light and shadow.
Armani says the hotel will emphasize the natural and historic significance of its location and offer luxurious accommodations and amenities designed with its founder’s signature timeless style.
Preserving culture and history
Diriyah is a 300-year-old site located just 15 minutes from Riyadh and is adjacent to the historically significant UNESCO World Heritage Site Al – Turaif – the first capital of the Saudi Kingdom when it was founded in 1744.
The new Armani Hotel will be located in the Diriyah development, a mixed-use project which, when completed, will comprise 13 unique neighborhoods including museums, cultural institutions, fine dining, residences, hospitality offerings, offices , shops and outdoor attractions.
Established hotel operators – many of whom have their own in-house spa brands – are also on board to operate locations within the development.
These include Six Senses, Ritz-Carlton, Rosewood, Raffles, Capella, Hyatt, Oberoi, Address and Campbell Gray hotels – all slated to open their properties in 2024.
The mixed-use development is designed to honor the region’s heritage with traditional Najdi architectural design principles, including low-rise, compact and organic architecture, rooftop terraces, ornate gates and large courtyards.
The Diriyah development project is a key driver of the Saudi Kingdom Vision 2030.