Ajman Bank will launch the world’s first Mastercard Touch Card

Mastercard and Ajman Bank launch the world’s first Touch Card, an accessible payment card that will allow blind and visually impaired people to easily facilitate payments and distinguish their cards.

There are few effective ways for those who are blind or have low vision to quickly determine whether they have a credit, debit or prepaid card, especially as more and more cards are moving to flat designs without embossed names or numbers.

Mastercard is responding to this challenge with a simple innovation and has introduced a notch system on the side of the card to help consumers use the right card, the right way.

Inclusion is part and parcel

“At Ajman Bank, inclusion is an integral part of our corporate culture and our social responsibility. Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first to help pilot this innovative solution that will help us meet everyone’s needs. For visually impaired customers, choosing the right card can very often be a difficult experience.

“Touch Card allows consumers to quickly distinguish the card they are using thanks to the three distinct notches. We have always appreciated Mastercard’s vision to think of new ways to innovate and do things differently to serve more people,” said Mohamed Amiri, Managing Director of Ajman Bank.

Moza Al Akraf Al Suwaidi, Undersecretary of the Ministry of Community Development, said: “Accessibility is a human right and this latest initiative by Mastercard will open up new possibilities for the inclusion of people with visual impairments in the economy. digital. Ajman Bank’s collaboration with Mastercard will make everyday life easier for many people. It aligns with the social and community goals of the UAE to promote an inclusive environment for all by harnessing the infinite power and potential of technology to enrich the well-being of people of all abilities.

Digital future

“We firmly believe that no one should be left behind in our quest for a digital future. Through the power of innovation, we drive financial inclusion and access to digital services by connecting everyone to the digital economy.

“The world is changing for the better thanks to early adopters, and it is our honor to partner with Ajman Bank to design a rewarding solution that makes life easier for people who are blind or visually impaired in the UAE,” said Khalid Elgibali , Division President, Middle East and North Africa, Mastercard.

The Touch Card has been designed to work with POS terminals and ATMs, ensuring they can be deployed at scale – credit cards have a square notch; debit cards have a rounded notch; and prepaid cards have a triangular notch. In addition to blind and visually impaired consumers, anyone in a low-light environment or one-handed reach for a wallet or purse can benefit from the touch map design.– TradeArabia Press Office

About Tammy N. McFarlane

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